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Emily Carlson is an experienced digital marketer and graphic designer in Portland, Oregon. She is skilled in brand marketing, digital advertising, social media management, email marketing, graphic design, and people-first leadership. With 9+ years of experience in the nonprofit and outdoor recreation sectors, she's led integrated campaigns, boosted engagement, and grown brand loyalty through bold storytelling and data-backed strategies. She is proficient in Adobe Photoshop, Illustrator, Indesign, Premiere Pro, and Canva. Brings artistic influence and analytical thinking to all projects. 

CORE COMPETENCIES

1.  Digital Marketing Strategy

2. Brand Positioning & Development

3. Lead Acquisition

4. Cross-functional Team Leadership

5. Storytelling

 6. Email Marketing & Automation

 7. Social Media Campaigns

 8. SEO & Content Optimization

 9. Digital Advertising & Paid Media

10. Graphic Design​​

Technical Skills

Brand Monitoring

  • Cision

  • Meltwater

Graphic Design 

  • Canva

  • Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)

Copywriting

  • Microsoft Suite

  • Short-form, long-form, web ​

Social Media Marketing​

  • LinkedIn, Facebook, Instagram, X (Twitter), TikTok, YouTube, Pinterest, Google My Business​

Social Media Scheduling

  • Buffer​​

  • Meta Business Suite​

Email Marketing

  • ClickDimensions

  • Emma​​

Advertising

  • Meta Ads (Facebook, Instagram)

  • Google Ads (YouTube, Search, Display)

  • Pinterest Advertising

Website Content Editing & HTML 

  • WordPress​​​

  • Ecommerce (CharityWeb, iDonate)

CRM & Analytics​

  • GA4 (Google Analytics)​

  • Microsoft Dynamics 365 

  • Salesforce

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